What is CAC and how can it influence your business earnings

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Analyzing data and metrics is the best way to understand if a company is on the right path.

Through this information, it is poss Chinese Overseas Asia Number Data ible to identify which actions are generating results and what needs to be done to further improve performance.

And when we talk about metrics, one of the most important, especially for the financial and marketing sectors, is CAC.

Through it, your industry can analyze how much was spent on acquiring each customer through its advertising strategies.

Do you want to know more about this concept and discover how to apply it in your industry?

Then check out the topics covered in our content:

What is CAC?

How important is it to calculate CAC?

How to calculate the CAC of your industry?

Measure your CAC efficiently!

What is CAC?
The term CAC comes from the English Customer Acquisition Cost, which translated into Portuguese means customer acquisition cost .

But what does it mean? It means that this formula allows you to calculate, in exact numbers, how much your company is investing in acquiring a customer.

With this, you can identify how efficient your marketing and sales teams are working.

If the value is very high, for example, you can rethink your strategies to reach more and more people through smaller investments.

The CAC formula is simple and basically consists of dividing the amount invested in your marketing actions by the number of consumers won through each one of them.

How important is it to calculate CAC?



By now you have already understood that the CAC aims to show how much your company spends to acquire each customer.

Okay, but how important is this? ALL!

This is because, when carrying out actions to promote your brand, your company needs to have a clear idea of ​​the size of the target audience.

And having the exact value of how much is being spent, on average, to reach a customer, can help you find possible problems, such as the wrong definition of the persona and the use of ineffective channels.

With these numbers in hand, you just need to create strategies to convert more and more customers with increasingly cheaper and more profitable actions.

In addition, the CAC also helps your financial management, keeping your cash control up to date.