EAT is essential for Google

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Credibility. It evaluates it on three levels: the page, the author and the website. Additionally, it looks to see if the content is credible in the solution it aims to provide.  its guidelines use the words “expert,” “authority, ” and “trust” ( or variations thereof) more than 200 times. Let’s briefly look at each component of the EAT. Expertise: Is the information accurate? Can this author or brand write about this topic? Authority: Is the author respected in his or her field? Is the brand widely recognized in the industry? Is the content referenced elsewhere by other authoritative websites, brands, and individuals?

Trustworthiness: Do the brand and writer Azerbaijan WhatsApp Number have a good reputation, and is the content trustworthy? Pages YMYL (Your Money or Your Life) YMYL, or “your money or your life,” is a fundamental concept for quality assessors. As Google explains in its guidelines, this term describes pages or topics that "may impact a person's future happiness, health, financial stability, or safety." This is why it is essential that pages displaying YMYL topics are authoritative and trustworthy. Here is a list of these topics: Current news and events Government and law Finances Health and security Identity groups Fitness and health Education Housing and employment.



Google says it has “very high page quality standards” for these pages because low-quality YMYL content can directly affect readers’ well-being. Following EAT and YMYL requirements when developing your web content can help you achieve better ranking results. This is because you need to give readers the best option when it comes to content so that they keep coming back to your site when they have other similar questions or issues. 3 Tips for Building Authority and Confidence Dedicate a page on your site.