How do I calculate my website's conversion rate?

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There is a lot of talk about achieving the best conversion rate when we talk about digital marketing, but first we must identify what conversion is for our business before we start measuring it, and then know how to calculate the conversion rate of your website.

We can call any valuable action that a visitor performs on our website a conversion, such as signing up for a newsletter, clicking on a specific button, purchasing a product or visiting a specific page.

Once this information starts to be measured , you simply need to apply the following rcs data saudi arabia to arrive at the conversion rate for that specific action you want to measure:

Number of conversions / Number of visits to the page or website
What is a good conversion rate?
Do you agree that some offers will have higher conversion rates than others? For example, the probability of a newsletter subscription happening is much higher than a product purchase, since it is an action that does not involve any expense for the visitor.

That's why we should always analyze conversion rates according to the stage of the sales funnel it is in, and according to the segment of your business.

However, there are benchmarking studies that answer exactly this question, based on Google Ads accounts for thousands of companies in a specific segment. They are:

Legal: 6.98%
Cars: 6.03%
B2B: 3.04%
Services: 6.64%
Meetings & Personals: 9.64%
E-Commerce: 2.81%
Education: 3.39%
Finance: 5.10%
Health: 3.36%
Household Goods: 2.70%
Services for Industry: 3.37%
Real estate: 2.47%
Technology: 2.92%
Tourism: 3.55%
Source: Wordstream

Conclusion
It is not enough to simply understand how to calculate your website's conversion rate, you have to understand the weight that action has for your visitor and what your segment of activity is.

With these numbers in hand, the CRO (Conversion Rate Optimization) work begins, where you will analyze user behavior on your website pages and identify points for improvement in order to convert more opportunities.

And you, what conversion indicators make sense for your business? What conversion rate does your segment have compared to other competitors in the market? Leave your opinion in the comments!