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Can at least let you know whether or not someone is seeing it. Presence index A company's presence index is a brand awareness KPI that measures its popularity in online spaces. The score is scored on a scale of 0 to 100, with 100 being the highest possible score, often achieved by world-famous brands and popular or trending topics. The presence index is an easy way to compare your company with others on the market and monitor its progress.
Site traffic Tracking the number of people who visit your website lets you Phone Number List know how effective your current marketing strategy is. The more awareness your brand has, the more people will hear about your site and visit it. Marketers can also where certain traffic is coming from — such as whether a web user visited the site by typing the URL directly or came across it organically through a Google search. This more in-depth analysis can.

Be particularly useful, as it allows you to understand which traffic sources are the best. Mentions Keeping an eye on mentions allows you to see who is talking about your company, as well as whether they are talking about it positively or negatively. Mentions are any unsolicited promotions from consumers, which include everything from reviews posted on blogs to direct links on social media. Share of Voice Share of Voice, often abbreviated to SOV.
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