What role does schema markup play in entity SEO

mdh673558

Here’s our roadmap: What are the differences between entities, topics and keywords? How do entities affect keyword research? What is a topical map? How do you do on-page optimizations in the entity paradigm?  What are semantic networks and how do you build them? What are the differences between entities, topics and keywords? One of the most common areas of confusion I’ve seen when discussing entities is what differentiates keywords, topics and entities from each other. Because entities, keywords and topics are intertwined elements in the vast landscape of SEO, it can often be difficult to truly tease apart each definition.

Entities These are the foundational concepts or things in content. At a basic DB to Data level, entities can be singular nouns, like “chocolate cake” or “iPhone.” But they can also represent more complex named concepts, such as events like “The Olympic Games” or places like “Mount Everest.” In SEO’s semantic framework, entities are unique, identifiable concepts consistent across various texts or contexts. They aren’t tied to specific phrases but represent broader ideas. Within a keyword phrase like “delicious chocolate cake recipe,” “chocolate cake” is the entity.



On a larger scale, for a website about tech reviews, entities such as “smartphones”, “laptops”, and “gadgets” guide its overarching themes, signaling to search engines the primary subject matter. Keywords These are the specific phrases or terms users type into a search engine. They’re the bridge between the user’s intent and the content they’re trying to find. Keywords can encapsulate one or more entities, reflecting what users are actively seeking. For instance, while “iPhone” is an entity, a keyword that encompasses it might be “iPhone 12 Pro Max review.” Topics Topics are thematic areas or categories that encapsulate one or more entities. Think of a topic as an umbrella under which multiple entities can reside.